Branding · 2024
Yes Chicken
Yes Chicken is more than a restaurant; it’s a high-energy culinary experience built on the power of the word "Yes." Octo Agency was tasked with creating a brand identity that feels as fresh and bold as the menu. We developed a visual language rooted in a hand-drawn, artisanal script and a high-contrast palette of Sunburst Yellow and Royal Blue. The goal was to move away from the traditional, tired aesthetic of chicken shops and toward a modern, lifestyle-focused identity. From the farm-to-table messaging on the production facilities to the playful, geometric patterns on the takeaway packaging, every touchpoint is designed to evoke positivity, speed, and premium quality. This project proves that fast food branding can be both sophisticated and incredibly fun.
- Client
- Yes Chicken
- Services
- BrandingLogo SystemBrand Guidelines
Unboxing Joy
Packaging is the most frequent physical interaction a customer has with the brand. These boxes utilize an oversized, cropped version of the logo to create an abstract, high-impact pattern that turns a simple meal into a gift.
Chromatic Contrast
We utilized a dual-color strategy to keep the brand exciting. By switching between yellow-on-blue and blue-on-yellow, the visual identity feels constantly refreshed while remaining unmistakably cohesive.
Transparency & Freshness
For cold beverages, we utilized a single-color yellow application on clear PET cups. This allows the product to take center stage while the bold branding provides a vibrant frame.
Beyond the Counter
Yes Chicken’s branding extends to artisanal condiments and house-made beverages. This glass bottle mockup shows how the logo scales beautifully into a more premium, rustic retail context.
Functional Design
Convenience is key in the fast-casual world. We designed a wrap-around handle carrier that maximizes brand real estate while providing an ergonomic solution for the customer on the move.
Walking Billboards
Takeaway bags are essentially mobile advertisements. These bright yellow bags are designed to be seen from a block away, turning every customer into a brand ambassador.
Rooted in Authenticity
To communicate the brand’s commitment to quality, we applied the branding to the source. Integrating the logo into the farm environment reinforces the "Farm-to-Table" narrative that sets Yes Chicken apart.
A Lifestyle Label
The "Yes" script is so visually compelling that it works as a standalone graphic. This canvas tote bag transitions the brand from a food service business to a modern lifestyle brand.
